3 Ways to Enhance Customer Loyalty at Bakeries
Everyone who visits a bakery is in the mood for celebration, so why not add happiness to their vibe by offering them deals and coupons to redeem? As the customer is king, you should serve them accordingly. Rise POS is a Point of Sale software that helps bakeries and cafeterias make exciting offers and provides tools for enhancing customer loyalty.
1} Registering Customer Information – while taking orders from the customer the salesman takes the customer’s information in order to stay in touch with them. Rise POS helps the bakery to stay in personal contact with their customers with features such as sending them a message for their next occasion. It helps customers think about the service provided by you previously and decide accordingly whether or not to opt for the service you provide. Rise POS helps you with the best customer service as it offers:
A] Rewards and Loyalty points on the customers’ next order
B] Sends out digital greetings to the customer through WhatsApp & SMS. this helps in brand recall.
Below is a conversation between a salesman and a customer. Look how the customer information is captured in Rise POS.
Salesman- Good morning sir may I know your name
Customer- good morning, you can call me Seema
S – may I know what are you looking for?
C – I’m Looking for a Birthday cake for my mother.
S – worry not, I will show you the best cake options, but before that, I’d like to tell you that we also offer to make you customized cakes, would you like me to go further with the details?
C- yes sure.
S- so ma’am, I’d like to tell you that we make 2 & 3 tiers of cake, we also add photos to the cake if you want.
C- what would the prices be for a 3kg cake?
S- the price for 1kg is 500, but the custom cake of 3 kg may cost you according to your design, if it’s a 2-tier, you will be charged around 2000, and the 3-tier will go around 2500.
C- and if I want to add an image to the 3-tier cake, what would the range be?
S- adding an image will cost you an extra 500, so that is 3000.
While taking this information, the salesman is saving it in Rise POS so that he can contact him next year to give him offers on the orders. There also is an option in the system where the system categorizes customers according to their expenditures.
2} Retention Plan for Customers- Rise POS provides a feature that offers the customer membership with cashback offers and discounts on the next order. This helps you attain customer loyalty, and also gives your bakery more added value in terms of recognition. Customer loyalty and customer satisfaction are the 2 main factors to be considered while running a business.
Read the conversation below between the salesman and Seema.
S- Your order has been placed and you will be informed when the order is ready to be dispatched.
C- Thanks so much.
S- Before you go, I’d also like to inform you that we offer memberships @499 / year which gives you an extra discount of 20% on every upcoming order of yours this year. Would you like to subscribe?
C- Hell yeah, this year each time of celebration I’m going to be visiting you. Thank you.
3} Make celebrations extra special by going the extra mile for your customers. Customer satisfaction, customer loyalty, and customer service are best provided by doing small and cute gestures such as:
A] offering a free pinata balloon for a child’s birthday
B] offering free chocolate for a teenager’s birthday
C] offering roses or greeting cards for senior citizens and anniversary specials.
Let us continue reading the conversation between the salesman and Seema-
S- So Mrs. Seema I’d like to know if your mother is fond of roses
C- Yes, why?
S- Here is a rose from our bakery for your mother 🙂